Mantera. Seaview residence

How to sell luxury real estate in an era of change
x4,6
income
-33%
CPL

The Mantera Seaview residence deluxe residence complex is being built in Sochi on the first coastline.

According to consulting company Knight Frank, the resort complex will be the most expensive project outside the capital region. The price of individual lots already exceeds 3 million rubles per sq. m.

According to consulting company Knight Frank, the resort complex will be the most expensive project outside the capital region. The price of individual lots already exceeds 3 million rubles per sq. m.

Problem

When large
advertising platforms stop working in the country, it is necessary to rebuild work processes almost from scratch, while there is no time
for a waiting strategy, long—term tests
and errors.

Our team has a mission — to rebuild the effective promotion of the Mantera Seaview residence project in conditions of uncertainty.

Our team has a mission — to rebuild the effective promotion of the Mantera Seaview residence project in conditions of uncertainty.

Tasks

  • 01
    Evaluate all the possibilities of the "new reality"
  • 02
    Change the promotion strategy
  • 03
    Rethink audience touchpoints
  • 04
    Switch to alternative communication channels
  • 05
    Find your audience in digital again
  • 06
    To abandon irrelevant messages and infopods

Decision. Digital performance-company

Hypothesis → Action → Result

At the beginning of March, when it was necessary to quickly rebuild advertising, there were still practically no statistics and understanding where to contact a high-income audience.

In the operational mode, we made an assumption, checked it with the help of measured data. After the launch, we received the results and made adjustments.

The evolution of creatives

test

test

test

Telegram
1
test
2
test
3
test

rewq

rewq

rewq

rewq

rewq

VK

vk content

Yandex Dzen

zen content

Do you want the same?

Mantera — I’Brand

259
quality
leads)
14897
rubles
the cost of the lead
100%
the cost of the lead after the first month

In just a month of working
in the “new reality”, we managed to completely rebuild the advertising of the object
in digital space.

In a short time, we tested new platforms, formats and working models.

Our cases demonstrate the work of digital marketing for large businesses