Mantera. Seaview residence
The Mantera Seaview residence deluxe residence complex is being built in Sochi on the first coastline.
According to consulting company Knight Frank, the resort complex will be the most expensive project outside the capital region. The price of individual lots already exceeds 3 million rubles per sq. m.
According to consulting company Knight Frank, the resort complex will be the most expensive project outside the capital region. The price of individual lots already exceeds 3 million rubles per sq. m.
Problem
When large
advertising platforms stop working in the country, it is necessary to rebuild work processes almost from scratch, while there is no time
for a waiting strategy, long—term tests
and errors.
Our team has a mission — to rebuild the effective promotion of the Mantera Seaview residence project in conditions of uncertainty.
Our team has a mission — to rebuild the effective promotion of the Mantera Seaview residence project in conditions of uncertainty.
Tasks
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01Evaluate all the possibilities of the "new reality"
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02Change the promotion strategy
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03Rethink audience touchpoints
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04Switch to alternative communication channels
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05Find your audience in digital again
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06To abandon irrelevant messages and infopods
Decision. Digital performance-company
Hypothesis → Action → Result
At the beginning of March, when it was necessary to quickly rebuild advertising, there were still practically no statistics and understanding where to contact a high-income audience.
In the operational mode, we made an assumption, checked it with the help of measured data. After the launch, we received the results and made adjustments.
test
test
test
rewq
rewq
rewq
rewq
rewq
vk content
zen content
Do you want the same?
Mantera — I’Brand
leads)
the cost of the lead
In just a month of working
in the “new reality”, we managed to completely rebuild the advertising of the object
in digital space.
In a short time, we tested new platforms, formats and working models.
Our cases demonstrate the work of digital marketing for large businesses
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